How to Stand Out in a Brand Focused Market

Mike Lyne  

You sell your own company with passion; you know what makes you unique and can effectively sing that mantra with pride. But what about the brands and products you sell? You sell your own company with passion; you know what makes you unique and can effectively sing that mantra with pride. But what about the brands and products you sell?

What makes you stand out

You sell your own company with passion; you know what makes you unique and can effectively sing that mantra with pride. My guess is you don’t need help selling your company to others.

But what about the brands and products you sell?

Are you still with me…or are your eyes already drawn to the logo below?

The reason that logo is so powerful is it brings with it a familiarity, awareness and brand association built over the last 60 years. It associates with a lifestyle, a mindset, a belief.

It’s powerful stuff!

The fashion and brand-conscious workforce increasingly care about how work uniforms make them look and feel.

Last year I found myself shelling out too many dollars for the BEST soccer boots because Nike told me they make me faster and more skilful.

…okay, admittedly it doesn’t work as advertised, but boy. I feel good in those boots! Not because I'm wearing boots made with a specific material or feature, but because I'm wearing boots that have an association with quality and skill.

You feel like your company is superior if there’s a Nike tick on your sleeve, and you’ll look better in the eyes of your customers when your company logo sits next to The North Face.

And companies are scrambling to achieve this.

Nike Tick on a Polo Shirt

Customers are increasingly requesting brands with an emotional connection in the same way that retail clothing operates.

It's crucial to adopt an endorser brand strategy and promote not only your company, but that of your endorsed brands. What are endorsed brands? Nike, The North Face, Port Authority, FXD Workwear, Biz Collection…any brand that your company endorses. And it would be best if you focused a considerable effort on promoting these brands and the products they contain.

Capture the attention of businesses by delivering the same emotive messages that Nike and The North Face do for themselves. Wear Nike at work, and you'll perform better, look better, sell better!

Use it to your advantage by ensuring your endorsed brands and products are featured loud and proud on your website and advertise the crap out of them in your emails, social media and marketing.

Advertising and promotion image

Using the brand at this early stage of your customer's buying journey will provide increased traffic to your website (awareness), to browse the products available (consideration) before contacting you (decision).

 

Interested in adding brands to your portfolio? Leave your email below and we'll be in touch.

 


Comments

Inspiring :)

13 February 2020
Keen to learn more as we partner in this new adventure Mike Thanks!